So I'm getting closer to buying a new Martin. Here's my question: can I negotiate with the dealer like I'm negotiating for a new car, with knowledge of what their dealer cost is? I'm entranced with the Martin 000 15-SM. List price is $1895. It appears that the MAP prices is $1399. I've read that dealer cost is 50% of list (or is it MAP?), which would mean the dealer paid $947 for it. If that's the case, what percentage can I add on that so that the dealer can reasonably make profit and I get the best deal?