Most Americans will go for the better deal. Companies won't buy the most expensive materials to make their products and take the chance that passing on the cost will be okay because the salesmen will be able to "market" the product effectively because that line of thinking will run a company into bankruptcy or at least put them in dangerous territory. A company involved in a crowded market will take all advantages it can to stay alive. If materials don't matter, there is absolutely no reason to use the most expensive material available. This is Business Logic 101. I.E. Furniture: How many furniture companies use nice solid woods? The only time they use solid wood, it will be the cheapest piece possible to maximize profit. This is why smaller guitar companies will use smaller pieces laminated together to form bodies with a veneer on top to get a target sound from the guitar. If the material didn't matter, every company would be making all their guitars out of plywood with paper veneer, even Gibson and Fender. I'm retired, I don't have a reason to go to bed at a respectable time.