I saw this the other day While walking down Broadway in downtown Nashville. It was $10 to try. I feel like I could do easily do it. We watched about 4 or 5 people try - all male, about 25 years old. It they all seemed to be a bit intoxicated too. The longest I saw was 58 seconds. The only thing that kept me from trying it is that I’m resting my left shoulder right now - I strained it slightly last week doing pull-ups. But as soon it feels good again, I’m going to test myself in the gym.