I didn't read most of the replies in this thread, but I won't let that stop me from responding. I did work for Gibson for a spell, and experienced this first hand. Like most of Gibson's "innovations" in the Henry-era, this is a solution in search of a market desire, yet they apply it more liberally than any of the market desires. It's a niche, yet they throw it onto the wall in great abundance. In other words... they're going "all in" on very weak hands, a lot, in hopes of a jackpot. This is not unique to Gibson of course. But their heritage has been one of tradition for much longer than it was ever innovation. What was the last innovation that Gibson introduced to the mass market that stuck? Been a while, huh? Maybe the Chet solid body acoustic? The saying "dance with who brung ya" applies here. When I worked there (in the sales department) I once asked about the wild variance in price between models that were extremely close to one another in labor costs. At the time, it was several models of the SG, the only difference being pickguards, pickups, and tuners... yet there was over $1000 difference in price. The response was "market perception." So I asked about the focus groups they used. The response? There were no focus groups. Oh... I get it... you're just guessing about the market. Ok, it all makes sense now. (No I didn't say that out loud.) But that sums up the Henry era.