Hand wound pickups do have a noticeable tonal "mojo" due to the winds being humanly uneven vs. the consistency of auto-fed winders. Thus... Fender announces JOSEFINA HANDWOUND STRAT TOMATILLO PICKUPS... the difference from their regular pickups being these are fed to the winding machine BY HAND, by someone with a name, rather than being fed by a machine. And Fender is proud of these... selling them for just $499.00. What a deal! Funny... I can't see anyone buying these pickups, when winders like Rob of Cavalier offer hand-fed wound pickups for a small fraction of Fender's price. Now, don't get me wrong, I do like Fender pickups, but I have noticed that Rob's hand-fed wound pickups DO offer a bit of extra tonal "mojo". I recently compared Fenders Twisted Tele neck/Broadcaster Tele bridge pickup combo to Rob's Lion neck and Nashville Tele bridge pickups, with two different Fender American Standard Teles, both alder body, both rosewood boards, and the same electronics. No question... Rob's pickups had a little extra richness and clarity! HAND-FED wound pickups do kick up the tonal mojo a bit, but they don't have to cost anywhere near $400 a set.