Fender Hints at European Expansion Plans

[TDPRI]

TelecityGroup to manage Fender Europe's IT applications
Computer Business Review and CBRonline.com --6th August 2008 By Bhavana Navuluri

TelecityGroup will provide its secured managed data center services to Fender Musical Instruments at its London headquarters, as the company plans to expand its European operations.

The US-based Fender has been manufacturing guitars, basses, amplifiers and related equipment since 1946. Its instruments include the legendary Telecaster and Stratocaster guitars and Precision and Jazz bass guitars; and other musical instrument brands Charvel, Gretsch, Guild, Jackson, Olympia, Orpheum, SWR, Squier and Tacoma.

Fender also manufactures professional audio equipment, including Passport portable sound system; and accessories, such as strings, authorised replacement parts, cases, straps and clothing.

The company has international facilities in the UK, France, Germany, Spain, Sweden, Japan and Mexico. It delivers IT applications to all its European offices from London. TelecityGroup’s managed service ensures that Fender’s systems run without the risk of downtime. The data center provides a ‘remote hands’ service for back-up and round-the-clock first line support.

Dave Skorecki, European infrastructure manager at Fender Europe, said: “Fender Europe has grown significantly over the last 10 years, and to support our continued expansion, we needed to reassess our business continuity plans. TelecityGroup have the capacity for us to expand as and when we need to, meaning they can meet all our future requirements.”