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3rd POWER Summer NAMM 2011 Announcements

vain_guitarist
July 5th, 2011, 12:22 PM
Greetings TDPRI,

This summer NAMM represents our two year anniversary... a big deal of sorts for us as we've worked tirelessly to bring to market unique problem-solving tools for performing and recording guitarists.

Adding to our line of HLH Series (stands for "health, love & happiness"), Dream Series and Switchback Series products comes the SB112 extension cabinet and the AB Channel Selector pedal.

You can read all of our news and PR including entries on the Goo Goo Dolls, Neal Schon, Vince Gill, The Who, The Grammys and more by visiting our website at http://www.3rdpower.com/news.htm

Switchback™ 112:
The Switchback 112 employs 3RD Power’s patent-pending signature Switchback porting system on the back of the cabinet. Computer tuned to extend the low frequency response, the triangular port behind the speaker gives the user a choice closed- or open-back sound, effectively doubling the tonal possibilities of whichever amplifier the cabinet is paired with. The cabinet also features the striking visual styling of 3RD Power’s popular Dream Series amplifiers.

“Artists and studio engineers have requested that we create the Switchback 112 to better facilitate recording and live performance setups. It seems more common these days for the amplifier head and the cabinet to be in separate locations whether recording or performing live,” notes 3RD Power founder and designer Jamie Scott. “We’ve had great success with our cabinets being used on major tours by players like James Richardson (MGMT), Patrick Matera (Katy Perry), Korel Tunador (The Goo Goo Dolls) and others. We’ve also had great success in the studio with major producers and engineers like Sylvia Massy, Justin Neibank, Paul Ebersold and others. The light-weight Switchback 112 gives professionals such as these the type of sonic performance typically associated with larger cabinet designs, but with a refined clarity and tone that really translates well on recordings, in the PA as well as when monitored by the artist via in-ear monitoring systems.

Using breakthrough proprietary technology, the Switchback range of speakers come in three sizes (112, 212 and 312) and utilizes, for the first time on the market, triangular speaker chamber construction. This revolutionary technology is based on minimizing parallel surfaces within the speaker chamber to reduce internal reflections and their associated interactions that can result in uneven comb-filtered responses to the sound. The SB112 weighs it at a mere 27 lbs unloaded and measures (WxHxD) 19.75 x 22.85 x 10.5 in.

AB Channel Selector Pedal:
Made in the USA, this rugged hand-wired pedal gives guitarists a quick and easy way to instantly switch between two discreet output paths from one input source. Bright red and blue LED’s display the selected status of the audio signal flow. Primarily designed as a means of channel switching its Dream Series amplifiers, the unit functions equally well when deployed as a switching device to select between two different effects setups, amplifiers or switch between an amp and tuner.

The AB Channel Selector’s hand-wired point-to-point circuitry delivers a direct signal flow to the selected output. Meanwhile, the unused signal path is shorted to ground to eliminate excess noise from the connected yet inactive device. Bright red and blue LEDs are utilized to display the status of the active signal path. A red LED lights to show that output “A” is currently selected and active. Alternatively, a blue LED lights to show that output “B” is currently selected and active. The LEDs are powered by an on-board 9V battery and alternatively via an external power source when connected to a standard 9V DC power supply. Audio connections to the AB Channel Selector are made via standard ¼” phono jacks. The unit bears the unique styling of 3RD POWER’s Dream Series amplifiers.

“Artists have expressed the desire to deploy our Dream Series amplifiers with channel switching functionality,” notes 3RD Power founder and designer Jamie Scott. “We developed the AB Channel Selector specifically to unlock this functionality while staying true to the hand-wired direct signal path of these amps without the use of any IC chips, relays or other electronic switches.”

If any forum members are attending summer NAMM, please stop by and say "hi" and plug into a 3RD POWER amplifier.


Cheers,

Jamie Scott
Founder/Designer/CEO
3RD POWER Amplification
http://www.3rdpower.com

http://www.3rdpower.com/web_images/bdhead_112_front_left_tall_.jpg
http://www.3rdpower.com/web_images/ab112_front_right_750.jpg
http://www.3rdpower.com/web_images/sb112_back_open_750.jpg
http://www.3rdpower.com/web_images/AB-box-front_750.jpg
http://www.3rdpower.com/web_images/ab-box-brit1_750.jpg