[5digits6strings]

I recall an article discussing how the one of the main Gibson guys (recently) increased sales by inflating their prices. Anyone that has taken a marketing class should understand this one. People often keep buying, despite artificially high costs...they want them more, because they cost more.

Bottom line: in mass quantities they don't cost that much more to make (with a set neck) to warrant the extra cost. C'mon, you can get an Epiphone with a carved top and a set neck for less than $400.