Telecaster Guitar Forum - View Single Post - Why are gibsons more expensive than Fenders???

Rick S · June 13th, 2006, 08:23 AM

Here's something to ponder:

Say you have a particular guitar model that is selling 10,000 units per year at $1,000 per unit. You carry out a thorough market study that states that if you double your price to $2,000 sales will decline to 5,000 units per year.

So, will you be better off raising the price to $2k or staying at $1k?

June 13th, 2006, 08:23 AM	#45 (permalink)
Rick S Tele-Meister Join Date: Nov 2003 Location: Tulsa, OK Posts: 493	Here's something to ponder: Say you have a particular guitar model that is selling 10,000 units per year at $1,000 per unit. You carry out a thorough market study that states that if you double your price to $2,000 sales will decline to 5,000 units per year. So, will you be better off raising the price to $2k or staying at $1k?