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Originally Posted by Telemach_1
Greg plays over his pedals almost all the time. All guitars sound almost exactly the same. Good player but as a demonstrator not usuable to me.
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He's trying to sell specific guitars, so his aim is to make them sound as good as possible. These seems to involve putting them through a good pedal that colours the sound of all the guitars to a pretty uniform tone.
He doesn't want to show you what a particular guitar sounds like, he wants you to like it so you buy it.
Nothing wrong with that, but you can't describe him as a gear demonstrator - he's a salesman.