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I do wish that people would try to understand what IE is before they post message saying that "this seller is bad". They're only selling a service -- and they're selling the service to the seller -- not to eBay bidders.
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I don't see why I have to understand IE. I am viewing the products from this seller on Ebay, I understand Ebay.
If IE is only a company providing a service, good for them, but if they are only an intermediary why do I see their feedback? One of the main pillars of the Ebay model" is the whole feedback system.
While you are correct, I do not expect Ebay to have expertise, I do expect the sellers to have expertise or to state that they do not. I use the feedback of users extensively to determine whether to bid and how much. As long as IE is presented in the Ebay interface as a seller, I can easily state that they have no expertise (as a seller, because as you state, it could be anyone) and they are a bad seller.