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i've been doing the booking for my current main band. and it can be a pain. definitely word of mouth is good. Go out and see other bands and befreind them. once you get in the scene its easier.
of course different towns/cities can be easier/more difficult. NYC was a pain when i lived there. Down here in VA is much easier.
Out of town gigs are harder to get. usually we trade shows w/ bands from out of town. bring them here, then they bring us to their town.
PRESS KIT. a good idea. we just finished ours. and with help from a now extinct, but popular local bands help.
pages: Bio, Press/media, Posters/ads, list of past gigs, stage plot. a band photo and a CD of you tunes.
Bio: keep it short. no one reads. perhpas 4-5 sentences. interesting to the point.
press/media. if you have any writeups/clipping from local papers.
posters/ads. just show a bunch of the prmotions youve done. we show about 6 posters on 1 page.
past gigs: date, venue/town and what other abnds were on the bill
stage plot: seems stupid for a small band, but i've been told clubs like it. just a simple overhead diagram of your setup. show where vocal mics need to be and monitors.
best of luck.
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