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I'm not sure why all the hostility toward junk mail. Did you ever think that it's only "junk" if it doesn't interest you? Have I opened up some business mail and said, "Yeah, I want that?" You bet I have and I also bet that if you say you never have you're either lying or you've only had spending money for a very short time.
My feelings are:
1) It's not intrusive the way unwanted phonecalls are. It's not sent at no cost to the sender the way spam is.
2) It actually saves paper. No, I'm not kidding. An ad in a magazine the same size is sent out to a far less targeted market. So they can get more sales out of mail solicitations with fewer imprints. If you prefer your ads in magazines, you're wasting paper. I often hear the argument that "99.9% of the time I'm not interested enough in the offer they are making in the junk mail to respond." Well, I'd be willing to bet that your response to the ads in the magazines is equally low, if not lower. Why? Because magazine ads are generally (not always) less targeted.
3) Is it so hard to recognize junk mail you don't want and simply toss it?
4) If you were all THAT concerned about junk mail and "saving paper," you'd be saving it and recycling it properly, not thinking up idiot forms of revenge.
5) Business mail provides jobs to people in a number of industries, and in fact your own industry may even use direct mail. Don't be a hypocrite.
SPAM is a different story, because it costs the originator hardly anything.
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