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James is correct.
Our hosting and software licenses now cost more than a cheap compact car per year.
Of the 23,000 members usually about 400 donate money to keep the site going. I don't want to beg for money so, I use ads to cover the costs. Until recently the only ads we've run were for guitar related stuff. But, that wasn't making enough money. So, we've expanded. Hopefully, advertisers will learn to target better -- but as it is I'll get .45 cents for every 1000 times that weight loss ad runs.
This corner of the internet is not any different than any other I'm afraid.
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