I officially spend too much time at my local guitar shop. I called today to ask them if they were going to get in any of the new player's classic Jazzmasters. The guy on the phone immediately knows me by name and tells me they hadn't any ordered any but what color do I want? I tell him sunburst, he says okay we'll order one, take it easy bro. Now that's service right there.
This is the reason I'd rather go to my local shop than anywhere else around.