They're usually just called small caps.
I don't really find Tony to be condescending, but maybe some folks could. I can't speak for him, but maybe he's carrying some of the same baggage that I do from being in a related industry. That is the idea that because we are in the digital age, everything can be done on a computer simply with a few clicks of a mouse.
I'm not accusing anyone here of that, but my industry in particular suffered (and I'm sure continues to suffer; thank God I'm out of it) with this issue, from clients who don't understand that it takes talent and skill to operate programs and get professional results, and don't want to pay for it. 20 hours for that logo???? LOL, it was very common.