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I think when CBS bought up the failing string manufacturer, that was probably a wise move, to tie up the name. Not sure how much they paid though.
When the Camaro was introduced, I don't think anybody realized just how many folks would spell it 'Camero' but a ton do. And Walter Chrysler, hey, it was his name, and he did try to offer other brands under the umbrella with easier to spell names.
A lot of other names could have been used instead of Squier. They could always change it, after all Rickenbacker began as Rickenbacher. And in many countries the car or truck you drive really is a 'Chevy' not a Chevrolet.
I've often imagined making up a bunch of 'Squire' decals, and placing them on guitars to be sold just to see what might happen.
Bubbanov
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