As you’ve no doubt noticed, Squier is on fire lately with cool new guitars. And, now just prior to Winter NAMM 2012, they’ve introduced a few more guitars for Tele Fans. Not exactly “all new,” the new models are familiar, yet still new for Squier and they join an ever expanding line up of punk and pop signature models the brand offers. The new Avril Lavigne Tele joins the previous Squier model and the Jim Root Tele, which has been available in the Fender line-up now comes to Squier, as well.
The new black-on-black Avril Lavigne Telecaster joins Lavigne’s previous signature Squier Tele, and features several new touches, including a three-ply pickguard, knurled black flat-top volume control knob, a black headstock with die-cast turners, and a distinctive 12th-fret skull and crossbones logo. The MSRP on the new Avril Lavigne Signature guitar is $479.99.
Designed in cooperation with Slipknot/Stone Sour guitar speed demon Jim Root, the Squier Jim Root Telecaster boasts several new features, a satin-matte finish in black or white, starkly simple single-knob/single switch control layout, black die-cast tuners and other black hardware, and two passive humbucking pickups with black covers. The MSRP on the new Jim Root Signature Tele is $599.99.
See full details and specs at www.squierguitars.com
You have to wonder what’s going on within Fender these days. Expensive new “Select” Series guitars are introduced one day, only to be followed by some heavy talkin’ Blacktop Series guitars the next and then some really FRESH new Squier models the day after that. One can only assume that last Summer’s record heat-wave in Phoenix got to the marketing department’s heads and got their creative juices flowing.
Further proof of this concept is the new Squier products. Squier keeps coming out with interesting new products for Tele-lovers and this year’s models look to be no exception to this rule. We haven’t received full details yet, but our sources show a cool new Squier Vintage Modified Tele Special being introduced at this year’s Winter NAMM show.
Here’s what we know so far. The Squier Vintage Modified Telecaster Special looks to be very special indeed with a classic Tele body and the neck from a Vintage Modified Jazzmaster Neck and Jazzmaster pickups. Pricing looks great too at about a $300 street price.
More details will be provided as we learn more about this guitar.
Another cool new Squier product is a VM “Surf” Strat with Duncan Lipstick Pickups and a pearlized guard. Colors include Sonic Blue, Surf Green and Candy Apple Red. Pricing is that same sweet spot of around $300 street price.
It’s another new year and January brings with it another Winter NAMM Show. This year’s NAMM starts Jan 19th and runs for 4 days of guitars, gear and madness. We’ll be there and will do our best to bring you the highlights from the show. Plus, we’ve been invited on a VIP Tour of the Fender factory the day before NAMM starts. So, watch for our photos and impressions of the new Fender Factory Tour Center.
If you’re new to NAMM, it’s the North American Music Merchandisers show. This is a trade organization for all manor of musical instrument retailers — Mom & Pop Shops, Major Chains, Internet Sellers. Even the TDPRI is a member of NAMM as the first guitar forum to be allowed to join. Twice a year NAMM stages a big show of music gear manufacturers and distributors for the retailers to see and make wholesale purchases for their stores.
The Winter NAMM Show is THE big show of the year. It’s open only to “the trade” which means only those in the music business. It’s held every January at the Anaheim Convention Center in Orange County, California — right next to Disneyland. And a theme park of fabulous is what you get at the NAMM Show, too. With 1,500 exhibitors from the big guys like Fender, Gibson and such to the smallest guy that’s invented some neat new guitar holder. They’ll all be there. Along with 90,000 industry members from all over the world.
We’ll be there to photograph the coolest new items from Fender and others and we’ll be posting them here throughout the next week after the show is over. So stay tuned!
Here’s a reminder from last year’s NAMM show for you to get an idea of what takes place there.