The Edge and Bono join Fender Board
Fender Music Corp announced that U2’s the Edge and Bono have joined the company’s board of directors. “By adding The Edge and Bono to the board of Fender, we are taking an important step toward building a company that is able to meet its potential as a business and a brand,” said Bill McGlashan, Fender co-chairman.
Bono added, “Wherever you go in the world Fender is a standard bearer, not just for excellence in technology and craft, but for the influence of American culture. This made-in-USA company has at its heart innovation…the iconoclasm of Jimi Hendrix, the subtle sweet murmurings of Bill Frisell, as well as the most roadworthy loudspeaker on earth. When a festival-goer wears a Fender t-shirt, they are saying a lot about themselves. They love music; they’re independent-spirited, they’re proud of this truly American company, a nexus of technology and culture which, in the end, can’t be copied no matter how hard the giants try. I’m excited to be part of developing newer technologies with Fender, as well as helping protect the jobs and commitment to excellence of their age-old craft.”
It’s not the first time U2 has interacted with Fender. In 2002, U2 bassist Adam Clayton collaborated with the company to build a Custom Shop Limited Edition Signature Precision Bass guitar.
In an interview with the New York Times, the Edge said he will still use equipment made by other companies, “but I’m most interested in working with the Fender design team on some new ideas.”
Edge has been seen playing a bevy of Teles in concert, including a ’66 blonde, a ’66 Pelham Blue, a ’69 blonde, a ’69 blue, a ’74 black, a ’75 blonde, a ’75 Custom walnut, a ’94 50th Anniversary Custom in Alpine White, an American Vintage ’52 reissue in Tobacco Burst, and this beauty from the Custom Shop.
Here he is talking Telecaster: