Fender has a New Executive VP
Fender has promoted Richard McDonald to Executive Vice President. He will be in charge of “unifying” all aspects of the brand, and will now oversee Fender acoustics and accessories, as well as electric guitars, amps, and pro audio equipment.
McDonald most recently served as Senior Vice President. He started his career in 1993 in the parts department, working an entry-level position answering phones and taking orders. As he moved up the ladder, McDonald expanded Fender into Chinese production, well before anyone else.
Before starting with the company, McDonald was a Fender endorsee in the band Morningstar, playing 300 dates a year for a decade. That’s him on the left:
McDonald’s guitar of choice is a 1962 reissue Strat, purchased new in 1985. Since then, it has been through two refrets.
“It is an exciting time to be part of Fender’s ongoing legacy and to be looking to the future with such positive energy pointed toward even greater success,” said McDonald. “Fender was founded on a platform of product excellence and innovation through customer engagement. We will remain focused on fulfilling the needs of our customers and creating the most inspirational musical products possible.”
Check out McDonald’s playing here: