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Fender has a New Executive VP

fenderFender has promoted Richard McDonald to Executive Vice President. He will be in charge of “unifying” all aspects of the brand, and will now oversee Fender acoustics and accessories, as well as electric guitars, amps, and pro audio equipment.

McDonald most recently served as Senior Vice President. He started his career in 1993 in the parts department, working an entry-level position answering phones and taking orders. As he moved up the ladder, McDonald expanded Fender into Chinese production, well before anyone else.

Before starting with the company, McDonald was a Fender endorsee in the band Morningstar, playing 300 dates a year for a decade. That’s him on the left:

rich-and-walt

McDonald’s guitar of choice is a 1962 reissue Strat, purchased new in 1985. Since then, it has been through two refrets.

“It is an exciting time to be part of Fender’s ongoing legacy and to be looking to the future with such positive energy pointed toward even greater success,” said McDonald. “Fender was founded on a platform of product excellence and innovation through customer engagement. We will remain focused on fulfilling the needs of our customers and creating the most inspirational musical products possible.”

Check out McDonald’s playing here:

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Comments

3 Responses to “Fender has a New Executive VP”
  1. hipabilly says:

    Nice that their execs are players. Bravo.

  2. FRESHMEAT says:

    I don’t like the idea of this ex-parts expediter building our beloved Fender in China. Someone had to post it. I like the Mexican, Japanese Fenders but, I’ve seen some bad bad Chinese ones. Go ahead and, flame me but, at least respect me for telling the truth. I have an Affinity Tele I’m still trying to adjust the truss rod on. Talk about on the job training! Do they even know what an electric guitar is in China?

  3. tube.tone tube.tone says:

    I could be wrong, but the innovation speech doesn’t make sense to me. Most guitarists are very conservative about their equipment, believing that well built guitar with classic specifications is much more appreciated… This explains why there’s so many small small builders (guitars, pickups, hardware, etc) surfacing here and there with superior products… I could name a few.

    Fender should “innovate” looking backwards in time and appreciate the work these people are putting out and consider craftsmanship, performance and longevity as the top goals.

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