Fender Gets Rid of Guild Brand
Fender has announced plans to sell the Guild brand to Cordoba Music Group, a distributor of nylon string guitars and ukeleles in the United States.
Originally founded in 1952, Guild was purchased by Fender in 1995. During that time, Fender moved production from Rhode Island to Corona, California, then to Tacoma, Washington, finally ending up in New Hartford, Connecticut. On April 23, Fender announced it was shutting down the New Hartford plant.
Sales of Guild guitars will continue as usual during the transition. Cordoba expects to move production to Oxnard, California. “We will continue to make instruments of exceptional quality in the USA, and look forward to giving one of the industry’s great American brands a new home,” said Cordoba President Jonathan Thomas.
The sale was announced by FMIC’s interim CEO and board member Scott Gilbertson.
Many changes have been afoot at Fender in the past month. In April, CEO Larry Thomas announced his retirement, and Bob Roback, who previously worked in digital music and music licensing, was named as Fender Musical Instrument’s new President/CEO.