Fender Appoints New President
(April 28, 2014) Fender announced that Bob Roback will join FMIC as President. This comes just two weeks after CEO Larry Thomas announced his retirement. Roback has worked extensively in the music business, co-founding Launch Media in 1994, an online music site and magazine that was later acquired by Yahoo. He served as VP at Yahoo Music for just under six years, then co-founded Dashbox in 2009, a music licensing service.
Roback will oversee the development of Fender’s digital strategy, and establish a LA office to expand the company’s marketing and digital capabilities. “I’m excited and humbled to have the opportunity to contribute to the future of such an iconic, revered music brand and to develop opportunities for both musicians and fans to connect more closely with it,” said Roback.
Roback received his J.D. magna cum laude from the University of Minnesota Law School and his B.S. in Economics from The Wharton School of The University of Pennsylvania.