Fender’s Mexico Plant Celebrates 25 years
Fender Musical Instruments Corporation (FMIC) celebrated the 25th anniversary of its factory in Ensenada, Baja California, Mexico, on Friday, July 20. Opened in 1987 and initially used for nothing more than to package guitar strings the Ensenada factory began to build guitars in 1989. The plant was destroyed in February, 1994 when, during a routine maintenance procedure, a spark in a spray booth vent caught fire and reduced the 22,000-square-foot factory to ashes in less than one hour. The plant was rebuilt from the ground up nearly 4-months later.
In the 1990’s production was ramped up and output from the Ensenada plant replaced many of the guitars made by and imported into the US from Fender Japan. Fender’s plant in Ensenada is wholly owned by FMIC were Fender Japan has always been a partnership with Fender and other companies. Today the Ensenada factory makes a great many of Fender’s lower cost guitars. Fender also builds guitars and amplifiers in China, Indonesia, India, and Korea.
“We are very proud to have reached such a significant milestone,” said Sergio Villanueva, senior vice president, global manufacturing, for Fender Musical Instruments Corporation. “The level of craftsmanship produced in this factory is a testament to its success.”
More than 1000 guests, including local dignitaries, company executives and factory employees, commemorated the facility’s 25-year anniversary with spectacular fireworks displays, live mariachi music, performances by Escuelita Fender, Grupo Fandango, and the popular Norteño band Intocable.