Fender is branching out, and they’re not just phoning this one in. They’ve released the T-Mobile Limited Edition Fender MyTouch cell phone. With a gorgeous wooden case, it does look nice. But a phone? Hello? Fender, is anybody home?
And they’ve got Eric Clapton in their TV spot for the new MyTouch Fender phone. Which is only natural considering that they say it’s not just a phone… but a collectors item. The go on to say: The T-Mobile® myTouch™ 3G Fender™ Limited Edition is connecting people to their passions and great music wherever they go. T-Mobile and Fender introduce a fantastic device for music and more.
Ok, there’s not much more to say about this — and I suppose it’s actually better than the REAL Strats they are turning into video game controlers — so here’s some photos.
PRESS RELEASE: The best of Fender’s best comes from the world-famous Fender Custom Shop in Corona, CA, and 2010 is already shaping up as an amazing year at the “Dream Factory.” The Custom Shop is proud to introduce several highly-distinctive and incredibly-limited new instruments, including several 60thanniversary models.
The 60th anniversary of the Fender Telecaster guitar is celebrated this year by a unique and unprecedented release of some of Fender’s most collectible and historical instruments, all limited to 60 pieces each globally.
The 60th Anniversary Limited Telecaster Proto is a reproduction of the prototype that Fender used to take around clubs for artists to try. It is from this guitar that the Telecaster blossomed and changed the musical landscape forever.
The 60th Anniversary Limited Broadcaster guitar is a reproduction of one of the most collectable Fender guitars ever. Probably only 200 were ever made originally before the Gretsch Company sent a letter asking Fender to change the name because they owned the name Broadkaster. This is the first time the guitar has been reproduced with the original logo since then.
The 60th Anniversary Limited Nocaster guitar is also a reproduction of an incredibly-rare Fender guitar – the Nocaster. After Gretsch Company asked Fender to drop the Broadcaster name, Fender simply cut the decals so that they read, “Fender” only. These guitars were made until the Telecaster name was introduced in 1951. It is believed that only about 475 Nocaster guitars were ever produced.
The 60th Anniversary Limited Single Pickup Esquire is a reproduction of the first venture into the marketplace for Fender and immediately caught the ear of many guitarists, while the 60th Anniversary Two Pickup Esquire guitar added a front pickup allowing guitarists to play more rhythm parts.
Celebrating the 1950s look, but with modern features, the Limited 1958 Candy Apple Red Stratocaster guitar (limited to 30 pieces globally) is built for the working musician. It features hand-wound Abigail Ybarra pickups with a reverse wound/reverse pole middle pickup so that in the second and fourth positions the pickups cancel any hum.
The guitar also has a flatter radius and taller 6105 frets allowing for easier bending. The wiring is what we call a “Modern Strat” wiring, and allows the tone control for the middle pickup to also work on the rear pickup so that you can roll off the high-end on the rear pickup if needed.
The Limited Custom Black ’70s Stratocaster guitar (limited to 30 pieces globally) is a modern twist on an iconic Stratocaster that evokes an era where Fender changed materials and features, which also affected the music that these guitars were used for.
The introduction of the three-bolt neck system came in the early 1970s along with a micro-tilt adjustment that allowed the user to angle the pitch of the neck to their liking. The cast tremolo bridge also made its debut around this time, as well as the non beveled pickup magnets. This guitar has a flatter radius, and taller 6105 frets for easier string bending. The pickups are hand-wound by Abigail Ybarra who was hired at Fender in 1956.
The Limited 1972 Black Telecaster Custom (limited to 30 pieces globally) is a step back to the 1970s, but with modern features, and it is built for the working musician. The ’72 Tele Custom is iconic and truly built for rock music. The guitar has a flatter radius and taller 6105 frets allowing for easier bending. The pickups are a custom wound front Fender humbucking pickup, and a rare hot Nocaster bridge pickup allowing for great chunky rhythm tones, and searing Tele lead tones as well.
These are just some of the instruments offered in the Fender Custom Shop’s 2010 Custom Collection. Also this year, there are plans to recreate and release 83 pieces of John Mayer’s Black Stratocaster guitar he calls the BLK1.
PRESS RELEASE: Fender Acoustasonic Telecaster. Fender have announced this very exciting new guitar due for release at the Namm show 2010. They have previously made a number of Acoustasonic instruments, but nothing as well-conceived and neatly-made as this Telecaster.
The new Acoustasonic Tele may look like a run-of-the-mill telecaster at first glance, but on closer inspection you may notice a few very significant changes: The body is chambered and has been fitted with a rosewood bridge. Fender has also discretely and seamlessly integrated the acclaimed Fishman® Aura™ pickup system into the guitar. This technology, coupled with the aforementioned chambered body and rosewood bridge, produces all the resonance and tonal qualities of a full size acoustic guitar!
Fender has also fitted a Twisted Tele neck pickup. This pickup overcomes the usual “muddy” sound of a lot of Tele neck pickups because it has taller magnets wound with thicker wire and a chrome-plated nickel-silver cover which is more sonically transparent than the traditional chrome-plated brass cover. This means that the Acoustasonic Tele still has that famous “Tele Tone” we all know.
All in all the Fender Acoustasonic Telecaster is a truly versatile, high-quality guitar; a real triumph of design.
PRESS RELEASE: Squier is proud to introduce three new guitars for 2010 – two exciting new versions of classic Telecaster models and a practical, no-frills Stratocaster model with the roar of a humbucking pickup. All deliver great Squier look, sound, feel and value.
The two latest additions to the award-winning and best-selling Classic Vibe series – the Classic Vibe Telecaster Custom and Classic Vibe Telecaster Thinline guitars – are based on a pair of classic Telecaster designs from the 1960s that were prized among rock, blues, country and jazz players alike.
The Classic Vibe Telecaster Custom is a beautiful Three-color Sunburst model with a double-bound alder body, vintage-tint gloss maple neck with 9.5″-radius rosewood fingerboard and 21 medium jumbo frets, custom alnico V single-coil pickups, mint-green pickguard, three-saddle bridge with threaded saddles and vintage-style tuners.
The Classic Vibe Telecaster Thinline boasts a classic semi-hollow design in a rich natural-finish mahogany body with an f-hole and white pearloid pickguard. Other features include a gloss maple neck with 9.5″-radius rosewood fingerboard and 21 medium jumbo frets, custom alnico V single-coil pickups, three-saddle bridge and vintage-style tuners.
Squier’s new Bullet Strat with Tremolo HSSis a simple, practical and affordable guitar designed for students and beginners, with classic styling that includes a slim body profile, maple neck with 21-fret rosewood fingerboard, single-coil neck and middle pickups, humbucking bridge pickup, five-way switching and synchronous tremolo.